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As a station, YOU pay for the Nielsen Overnights data set.
For the first time, you can leverage this investment to your advantage:
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Posting has never been easier. Our database application server (BlackBox) automatically extracts posted
spots from all major traffic systems every night. This means that you can post on a
daily basis with one click using the overnights. By selecting a skew book, you can get all demographics
on your overnights automatically. You can also post off of the LPM data-set as well.
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Up until now, the overnights data was essentially dead data after about a week. Not any more. Leverage
your overnights dataset throughout the ClearView system. Use it for trending, use it for estimating. Trying
to estimate the Grammys? Why not use last year's numbers as a baseline. No other system gives you this much
flexibilty and power to use the data you already own.
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