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Press Release
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For Immediate Release
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October 15, 2004
Company contact: Jayna Friberg-Cleamons
Western Regional Manager
Phone: 801.942.6238
Email:Jayna@OneDomain.com
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OneDomain, Inc. is proud to add Sunbelt Communications Company to our growing list of stations.
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- KVBC - Las Vegas
- KRNV - Reno
- KPVI - Idaho Falls-Pocatello
- KFXP - Idaho Falls-Pocatello
- KXTF - Twin Falls
- KYMA - Yuma-El Centro
- KCWY - Casper
- KTVH - Helena
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Sunbelt Communications selected OneDomain's ClearView after an extensive technical analysis that
reflected unique challenges. Six of the Sunbelt Communications stations connect to one
central Bias traffic hub. Every day, OneDomain imports critical traffic data into ClearView
at individual station locations from the hub site. Three remote sales offices use Terminal
Service applications to quickly access the ClearView system.
Sunbelt's largest market, Las Vegas, has Nielsen meters, and ClearView allows an
unmatched interaction between overnight ratings, inventory estimates and instant daily or weekly
posts from Bias, and ongoing flight management.
Paul A. Heine, Sunbelt's Corporate Research Director, looked at all of the competition's software
before selecting ClearView and stated "I worked for Tapscan, Arbitron & Nielsen in the 80's & 90's,
and then seven years with Sunbelt, so I've seen just about everything out there. The developers
at OneDomain are getting the most out of Nielsen data using the latest generation of computer
hardware and software. It's all designed to run under Windows XP and to interface with
Microsoft Office, unlike previously available systems which were written for DOS in
the late 1980's and can't be easily used with current applications. OneDomain has a Reach and
Frequency calculation method that reflects our markets, our stations, and our most recent cumes;
far better than an outmoded technique developed when there were really only three major
networks and cable was in its infancy..."
"Data, Inventory, and Estimating is managed from one central location for all markets
using technology that eliminates the fear of restoring data incorrectly, or corrupting files
when users are in the system during inventory maintenance, " added Heine.
"I fully expected the 60+ salespeople and managers I support to move slowly from the
software they've used for the past 10 years, but nearly everyone has made an instant and
complete embrace of ClearView. Jayna's training and support has been top-notch
and we're delighted to see the ongoing enhancements and new features that are introduced
several times a month. It's great to know that if we need something that doesn't yet exist,
there's a receptive ear plus a track record of making changes happen fast. It's not like we have
to ask for 52 week flight plans for year after year and be told 'it's coming next year', yet it never does."
Welcome to the ODI family, Sunbelt Communications.
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